It’s also important that we don’t traffic in the mythology of the buffalo, but instead try to live up to the mythology. A couple of times a year we order a lobster from Maine for family events. It’s not everyday sustenance.

You’ve written about neighbors who view the prairie as a factory. Is that belief that we’re here just to take a big part of the barrier to a more sustainable food system?

With the industrial revolution came the idea that we would take something like agriculture and turn it into an industry–a very strange idea. It’s like turning churches into an industry; we’ve done that too. The idea of capitalism as it’s practiced today–where more is always better–won’t work when we have limited resources. Something’s got to give, and we’re seeing it in the health issues we talked about.

Can you say more about the way you’re working to make the “harvest” or slaughter of your animals humane, ethical, and transparent?

I’m playing with the idea that we should advertise that we will let anyone into any part of our operation and challenge any producer to do the same thing. If a producer doesn’t want me to see how they deal with their animals, I don’t want to eat it.

The agriculture lobbies exert tremendous influence over food policy in Washington, but they seem to have very little presence in the buffalo industry.

Maybe the buffalo industry should grow, but it should have limits. It just came out that USDA is going to do their first official bison study. But I have mixed feelings about Washington; I mean we’re busy raising buffalo here. Who has time to lobby? This is not a meat market deal, this is an Internet business and that’s how we run it. What we’re doing is a new paradigm. I don’t even want to know how the beef industry does it.

What about programs that pay for environmental benefits like carbon sequestration on pasture lands that could be an additional income stream for your operation?

Well, if we could get something along the line of cap-and-trade for carbon sequestration through perennial grasses that would be a fantastic thing for sustainability, for habitat, and for species diversity–all the things that really matter today.

Buffalo for me are an icon. What I’m really interested in is species diversity and sustainability in the Northern Great Plains and you really can’t think about that without thinking about buffalo.

What do you make of the Eastern South Dakota’s recent land conversion and the westward encroachment of commodity agriculture in the state?

The money is huge, it’s subsidized, and it’s corrupt. I’m convinced there’s a whole bunch of farmers who really don’t want to follow the industrial agriculture model but they’re stuck.

What is better suited for climate change—the buffalo or the cow?

I like cattle; I used to raise them. There’s plenty of room for both. But when you talk about the climate equation on the Great Plains, you’re talking deeply rooted perennial grasses. And beans and corns are anathema. Perennials hold their nutrition way better, too.

Cattle also hammer riparian zones and that a big deal. Basically buffalo are the friend of species diversity and that we can document.

Aside from the ranch and family, what keeps you in South Dakota?

I love to walk across native pasture. I’m basically a grouse hunter, but I don’t care if I get any grouse or not. It clears my head. It’s my elixir, my golf. And South Dakota has it and New Jersey doesn’t.

* Although the choice to do so is debatable in some circles, this article uses the terms “bison” and “buffalo” interchangeably.